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Why Ranking on The First Page of Search Results is Important?

As searchers in Google, Yahoo and Bing, we don’t go beyond the first page of the search results to make a choice. This has led to a rise in the widespread competition among the businesses in the same niche to appear on the first page, essentially in the top search results. Most of the websites do so by SEO, ranking in organic search. But, others do so by paid advertising.

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